Smiley expands retail offering in China with Metersbonwe

Smiley is expanding its presence in China thanks to its latest deal with apparel company, Metersbonwe.

The Smiley Happy Collection boasts striped polos, jumpers featuring Smiley icons and oversized men’s T-shirts and shirts, as well as a range of distressed Smiley denim.

“Metersbonwe is one of the largest retailers in the world, with 3,000 stores in China,” said Nicolas Loufrani, CEO of Smiley.

“The Smiley studio has done a great job, creating very cool products with their team and it is a fantastic opportunity for our brand to be part of their collections and spread our happy message to their customers.”

Smiley’s latest collection is available in stores now.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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