Smiley expands retail offering in China with Metersbonwe

Smiley is expanding its presence in China thanks to its latest deal with apparel company, Metersbonwe.

The Smiley Happy Collection boasts striped polos, jumpers featuring Smiley icons and oversized men’s T-shirts and shirts, as well as a range of distressed Smiley denim.

“Metersbonwe is one of the largest retailers in the world, with 3,000 stores in China,” said Nicolas Loufrani, CEO of Smiley.

“The Smiley studio has done a great job, creating very cool products with their team and it is a fantastic opportunity for our brand to be part of their collections and spread our happy message to their customers.”

Smiley’s latest collection is available in stores now.