Smiley eyes expansion with double senior appointment

Global fashion and lifestyle brand, Smiley has appointed two new senior roles as the firm continues its plans for expansion.

David Fox will join as head of design, while Salvatore Zingrillo will step in to the role of global brand director, fashion.

Having spent a number of years as creative director at The Walt Disney Company consumer product’s division as well as sound design, retail and brand knowledge from senior creative fashion and marketing roles, Fox boasts a wealth of industry experience.

Meanwhile, Zingrillo boasts a full understanding of the young consumer market, having started his career at MTV. He joins Smiley from Sanrio, where he built successful brand strategies as EMEA marketing director. 

Smiley CEO, Nicolas Loufrani, said: “I am really pleased to have found two talents who both have a high level understanding of style and of the licensing industry.

“These are very rare profiles and they correspond to Smiley’s unique vision of our business: we should always respect end customers and provide them with the best possible products based on the latest trends and for the best prices.

“Our role at Smiley is not to sell only licenses, but to market great products in partnership with licensees.”

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