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Smiley heads to Paris trade fair Maison & Objet in force

The Original Smiley Brand is heading to Paris to showcase at the annual Maison & Objet show this weekend.

The firm will be presenting an assortment of new collections on licensee stands for both Smiley and SmileWorld, with companies including Alpa, Zak! Designs, Fire Design, Insenso Ball, Kleen-Tex and more.

In fact, over ten of these home décor licensees will be showcasing their latest ranges at the show that runs from September 2nd to September 6th.

Smiley CEO, Nicolas Loufrani, said: “Smiley is a brand dedicated to spreading positive vibes throughout people’s lives and into their living spaces.

“Whether that is through bold, fun and expressive collections consisting of our SmileyWorld icons or through the truly unlimited, evergreen and unique collections from Smiley.

“I am really encouraged by another very strong turnout at M&O from our home décor licensees and I truly believe that our brand mission to spread happiness is really embraced by the home décor market.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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