Home / Retail / Smiley launches homeware line with Butlers

Smiley launches homeware line with Butlers

Smiley is bolstering its homeware portfolio thanks to its new partnership with retail chain Butlers, for a range of new lifestyle products.

Designed for summer, the line includes bicycle accessories, door mats, lighting, bags and picnic and dining sets.

The Butlers Smiley range is currently available in over 160 stores across Germany and abroad.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Check Also

Games Workshop sees trading beat expectations as the hobby franchise finds growth in online sales

Games Workshop is continuing to play its role as the Great British success story, having …