Smiley named the Best Corporate Brand at LIMA awards

Smiley has scooped the Best Corporate Brand, Fashion or Lifestyle Program of the Year at this years LIMA awards in Hong Kong.

The awards, which take place alongside the annual Hong Kong International Licensing Show, recognised the work that the Smiley APAC team have achieved in developing the brand over the past 12 months.

“It’s been another great year from my APAC team and I am delighted that we have received recognition for this work from LIMA. Our success has been driven forward by some amazing DTR’s we have had in the market over the last 12 months with some of the biggest names in the High Street including; Selected, Only, Best Seller Group, AdLib,” said Smiley CEO, Nicolas Loufrani.

“We are also really pleased to announce we have just renewed our deal with C&A off the back of our really successful collaboration last year.

“Finally and I’m giving you a big trade scoop here, we are about to announce a new deal with Meters Bowne, that will see us launching this year in 1,800 stores across the region. The demand for Smiley in APAC has never been stronger."

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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