Smiley preps for festival season with Brekka

As festival season gets underway with the Primavera and Download festivals, Smiley has announced a new collaboration with Italian fashion brand Brekka designed specifically for festivalgoers.

The exclusive capsule collection will consist of apparel and accessories that leverages Smiley’s roots in festival fashion and Brekka’s reputation for creating outdoor inspired fashion and accessories.

This new collection features; kagools, backpacks, socks and hats, which all incorporate an all over print of the world famous Smiley icon to ensure a plug and play festival look for this summer. 

“We have now been working with Brekka for over 4 years and this is a very positive collaboration between our two brands," commented Smiley CEO, Nicolas Loufrani. "I am really happy to take it to the next level by involving them in our festival activations this summer to show Smiley remains forever linked to the music scene and the sense of freedom and fun we experience in music festivals.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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