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The firm has been using emoticons in partnerships with the likes of Ferrero, Coty and Kraft.

Smiley showcases new concepts at Sial 2014

Smiley is showing a range of new FMCG concepts at Sial 2014 this week.

The firm has been using emoticons in partnerships with the likes of Ferrero, Coty and Kraft to create a wide variety of engaging and collectable content and branding for promotional use.

With Smiley emoticons on a variety of products spanning chocolate bars to baby care, the firm is using Sial to highlight ‘the potential diversity of the brand across all types of private label consumer goods’.

Sial 2014 is being held in Paris until October 23rd.

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