Smiley signs new deal with Italia Independent for sunglasses range

Smiley has signed a new deal with Italia Independent for a range of premium eyewear.

The collection includes wayfarer style tinted sunglasses featuring the Smiley logo as an all over print on glow in the dark frames available in green, blue, orange and pink.

The sunglasses launched earlier this Summer in some of the world’s leading department stores and specialty independents.

Smiley has organised activities with DJs in Ibiza throughout the summer, resulting in house music stars Derrick Carter, Maverick Sabre, Nina Kraviz, Pendulum and Technasia wearing the Italia Independent glasses.

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