Smiley has signed a global distribution deal with Editis and its children’s publishing division Livres du Dragon d’Or for a range of Smiley sticker products.
SmileyWorld sticker books will deliver ‘bold, emotive and engaging content’ inspired by the brand’s world of emoticons.
The partnership with Editis has seen Smiley produce a complete range of sticker products that also include diaries, calendars, colouring-in activity books, as well as an icon dictionary using SmileyWorld emoticons.
For the sticker collectors, Smiley will produce a seasonal range of six small themed sticker books released around different themes such as bad boys, c’est caddie, girly, love, music, peace & love.
The books will target a broad demographic that will include both sexes from kids through to tweens and even adults.