Smiley teams with French retailer Jules for menswear line

Smiley is expanding its apparel portfolio with a new collection of men’s clothing launching in Jules stores across Europe.

The full menswear line spans t-shirts, socks and underwear, all of which sport the well-known Smiley icon.

To coincide with the launch, the Smiley team will also unveil a bespoke marketing campaign, with a happiness themed social media campaign and microsite, which will feature happiness quotes and recipes.

Smiley’s collection launched this June across all 400 Jules stores in France, as well as shops in Russia, Indonesia, Monaco and the Emirates.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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