Smiley teams with Laulhère for luxury headwear

Smiley is tapping into the luxury headwear market, thanks to the firm’s latest partnership with Laulhère.

As Smiley gears up to celebrate its anniversary year in 2017, Laulhère will kick-off the festivities with a launch party taking place January 19th at the company’s shop in Paris.

The range will span a collection of berets, featuring the firm’s iconic ‘smiley’ in a range of colours including black and gold, black and yellow and blue and gold.

The new deal also pays homage to Smiley’s French roots, marking almost 45 years to the day when founder Franklin Loufrani’s ‘Take Time to Smile’ campaign was first published in the France Soir newspaper.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Check Also

BlackMilk partners with Nintendo to launch Super Mario and Animal Crossing: New Horizons collections

The globally loved Nintendo franchises, Super Mario and Animal Crossing: New Horizons are finding a …