Smiley teams with Moncler for technical outerwear line

Smiley has revealed the latest in a long line of upscale fashion partnerships as it teams with the prestigious outerwear brand, Moncler.

Together, the pair will develop an exclusive winter capsule collection of rugged outerwear, apparel and accessories featuring Smiley’s signature bold yellow palette and iconic Smiley icon.

The newly launched range of outerwear features Smiley’s trademark all over prints, as well as contemporary sweaters in bold yellow.

Smiley CEO Nicolas Loufrani, said: “I am delighted to be collaborating with one of the world’s leading technical outdoor sports brands.

“This collection showcases the huge possibilities for Smiley in sports, and also highlights the appetite in the market for our latest collection Smiley Happy Sports, a concept dedicated to putting the smile back into active sports and promoting a message of positive values and fair play.”

Moncler now joins a growing list of collaborations for the Smiley brand that features the likes of Fendi, Joshua Sanders, Moschino and Anya Hindmarch.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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