Smiley teams with Scholastic for publishing deal

Smiley has announced the release of its first two published titles at retail, thanks to a new deal with Scholastic.

All About Me is a brand new journal boasting Smiley’s range of emoticons, 250 stickers and quizzes.

The second new title is the SmileyWorld: Smiley Joke Book, which comes equipped with a range of Smiley-inspired jokes.

"I’m personally thrilled to see the launch of our first English language books, and to be partnering with such an industry leading partner as Scholastic. With another two titles scheduled for release in early 2017 in the UK, 2016 has been an amazingly successful year for our publishing division and emoticon inspired titles,” said Nicolas Loufrani, CEO of The Smiley Company.

“The heritage of the SmileyWorld brand is in publishing, the first products I ever created for the brand was a book – ’Smiley Dictionary’, a directory of the world’s first ever digital Smileys that I had created. I never dreamt that 20 years later this business would be one of my fastest growing divisions."

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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