Smiley will be making an appearance in the next title in the Ubisoft’s Just Dance video game franchise.
Smiley’s iconic yellow face will feature as a backdrop in Just Dance 2015, recently revealed at the E3 Expo in Los Angeles.
‘Happiness is a major global trend across all areas of fashion, technology and advertising at the moment, and this partnership brings all three together to elevate Smiley into the world of gaming,’ read a statement from the firm.
‘Ubisoft’s creative team was inspired by the ‘Happy’ phenomenon while creating the Happy gameplay in Just Dance 2015, which is a tribute to this immensely popular song and movement. The choreography, design and colors of the ‘Happy’ gameplay immerse the players in a universe full of joy and happiness that will bring a big smile to every Just Dancer’s face while playing.’
Just Dance 2015 will be released on October 24th in the UK and in mid-October in the US on all motion control gaming platforms.