Smiley unveils 2017 Awards winners

The Smiley Company has honoured the partners it believes have made an outstanding contribution over the last 12 months in its 2017 awards.

Held annually, the awards celebrate the best performing, most innovative and longest lasting partners across Smiley’s range of product categories.

Speaking about the awards, Smiley CEO, Nicolas Loufrani, said: “This is a great opportunity for us to recognise the creative, fun, cool and positive products that our amazing licensees produce to make the brand what it is today.

“Our partners and the team at Smily HQ do an amazing job of co-creating with retailers, designers and marketing partners around the world to showcase our brands lifestyle vision in order to show how we do it as a brand.

“Most importantly, we want to celebrate how our partners continue to make the world a happier place and that is ultimately why we do it.”

2016 was a record year for sales for The Smiley Company who made a turnover of $265 million with more than 24 million products sold around the world by its global network of 278 licensees.

The Smiley Awards winners of 2017, are:

Best Fashion Licensee – Sicem International

Gifts Partner of the Year – Nici GMBH

Best Adult Home décor Creativity – Butlers GMBH

Best Kids Home Décor Creativity – Zak Designs Europe AG

Best Kids Apparel Retailer – Orchestra

Best Fashion Retailer – Zara

Publisher of the Year – Dragon d’Or

Best Food Innovation – Intersnack

Outstanding Sales Achievement – BSB Obpacher

Agent of the Year – Gamma Medya Iletism

Smiley Ambassador of the Year – Anya Hindmarch

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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