New kidswear apparel collection rolls out featuring icons and slogans.

SmileyWorld expands Diffusione Moda partnership

A new kidswear apparel collection featuring SmileyWorld icons and slogans is being launched by Diffusione Moda.

Following a successful showing at last year’s Pitti Bimbo in Florence, Diffusione will be presenting its new line to the European and global trade on January 18th.

The collection – for girls and boys – covers a broad range of popular culture and teenage interests. It covers two age groups – two to seven and eight to 16.

"We’ve been working with Diffusione Moda for several years now and I am pleased to see further growth in not only product offering, but also the dedication to ensuring strong showings at leading fashion trade fairs and collaboration on fashion forward lookbooks," said Nicolas Loufrani, Smiley CEO.

Eugenio Grassetto, director at Diffusione Moda, added: "We’re lucky to be working with such a happy and uplifting brand. SmileyWorld has been successful for us because of its happy nature."

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