SmileyWorld inks stationery deal with Blueprint Collections

SmileyWorld has teamed up with Blueprint Collections to create a range of emoticon-based products.

New products include stationery accessories, notebooks, bags, journals and gift items.

As part of the deal, the range will boast SmileyWorld’s range of emoticons and express the company’s ethos to ‘express yourself’.

Blueprint Collections already works with a number of retailers across the UK, including WHSmith and Waterstones, as well as Topshop, Debenhams, Selfridges and Claires.

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