SmileyWorld launches new sleepwear line with Etam

SmileyWorld is teaming up with retailer Etam, to develop a new line of sleepwear and loungewear for fans of the brand.

The collection boasts SmileyWorld’s newest icon style ‘Sketchy’, which has been incorporated onto a range of new feminine fabrics and prints.

The new line is now available for customers to purchase at Etam stores across France, as well as online.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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