SmileyWorld launches sleepwear range with ASOS

SmileyWorld has teamed with the global online retailer ASOS to launch a new collection of sleepwear items.

The company’s apparel partner, Somerbond has created a range of pyjamas featuring the iconic, expressive Smiley.

Haven taken influence from SmileyWorld’s innovative Emoticonmania style guide, the most popular item of the collection is a Christmas t-shirt and shorts pyjama set featuring a range of Smiley Christmas icons.

ASOS meanwhile, sells over 80,000 branded and own-brand products through localised mobile and web platforms with a global reach.

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