SmileyWorld tartlets on the way from Compagnie Pâtissière

SmileyWorld is tapping into the desserts industry thanks to a new partnership with Compagnie Pâtissière, who is set to develop a line of SmileyWorld tartlets.

The tartlets will be available in a range of flavours including strawberry, caramel, hazelnut and chocolate, and will also be decorated with different emoticons.

Each tartlet will also feature bold packaging and will be distinguished by different emotions.

So far, the firm has developed and launched the tartlets line at several major fairs, and is also launching at Auchan and several big retail chains this month.

Plus, since the launch if the tartlets line, Compagnie Pâtissière has won the Wabel award for pastry innovation.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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