SmileyWorld teams with C&A for new clothing line

SmileyWorld has revealed it is partnering with retailer C&A as part of a new direct-to-retail (DTR) deal.

The new partnership will see Smiley launch a range designed for men, women and kids that will span t-shirts, sweatpants, denim, dresses, footwear and a line of accessories.

The collection is now available in C&A stores across China, and features Smiley prints and bold summer colours.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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