SmileyWorld unveils first physical pop-up store

SmileyWorld has opened the doors to its first pop-up store in Asia’s mall Galeries Lafayette Beijing.

The store’s opening marks the company’s collaboration with Liberation on a new capsule collection of eyewear and accessories.

Boasting neon lighting and mirrored displays, the pop-up shop will also sell a range of SmileyWorld products including plush, mugs, bags, keyrings, cushions and hats.

In the coming months, a second pop-up store is also set to launch in Ginza, Tokyo Japan.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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