Digital Giving is celebrating the latest partnership in its charity fundraising efforts, as Peanuts joins the popular T-Shirt Booth app.
The new deal with The Licensing Company allows fans to personalise their t-shirts with Charlie Brown and Snoopy, while ensuring a £2 donation to Battersea Dogs and Cats Home.
“Peanuts is delighted to be supporting Battersea Dogs and Cats Home through T-Shirt Booth,” said Tara Botwick, licensing director of Peanuts.
“Snoopy’s doghouse is an iconic part of the comic strip, but it is also his home so helping to give these dogs their new home was the perfect fit.”
Battersea cares for around 6,000 dogs every year. Purchase of a Peanuts t-shirt will help support the thousands of dogs and cats made homeless each year.
Lucy McCredie, Battersea’s licensing consultant, added: “Battersea is thrilled to be partnering with Digital Giving on the Snoopy T-Shirt Booth App.
“Donations from each sale will really help the Home in raising much needed funds to improve its old and out-dated kennels.”
Grant Morgan of Digital Given has also expressed his own delight at the reaction from licensees and charities alike, stating: "The free customizable app offers a simple and effective way for people to join the digital fundraising revolution."