Sonar Entertainment names Jazwares its global master toy partner for Go Away Unicorn

Sonar Entertainment has named Jazwares its global master toy partner for the new series Go Away Unicorn!

With CentaIP the worldwide licensing agent for the series, Jazwares has secured exclusive global rights to produce the toy line that will feature peel away blind figures, a variety of figure packs plush by Russ.

Product is due to arrive at retailers in late summer 2019, just in time for the back-to-school season. The series will premiere on Disney Channel US in March 2019 with an exclusive preview available in the DisneyNOW app beginning December 2018.

Go Away Unicorn! launched in Canada on Corus Entertainment’s YTV this autumn and is already reporting as a top three show.

Go Away Unicorn! follows the adventures of Alice, a modern, independent, young girl who is passionate about a wide array of interests and jumps at any chance to be ultra-organised and over-scheduled.

Alice prefers sports and books to rainbows and glitter – until a real-life Unicorn shows up at her birthday party and declares himself her new best friend. Together they learn to embrace their differences and realise friendships are often found in the unlikeliest of places.

“We believe Jazwares is a perfect partner for this fast-growing brand,” said Andrea Gorfolova, president, Sonar Kids, Family and Factual.

“Jazwares instinctively gets what makes Alice, Unicorn, and their relationship beautiful, unique and important to kids today. All the fun, humour, and spirit of the series will be reflected in the toys Jazwares is bringing to the market.”

“We’re excited to introduce the Go Away Unicorn! toy line to the pre-cool retail space,” said Laura Zebersky, chief commercial officer at Jazwares.

“Go Away Unicorn is a perfect fit—the content lends itself to a synergistic line of toys that embody the importance of friendship and acceptance, while being funny for the whole family.”

The new series is based on the popular children’s book published by McKellar & Martin, written and illustrated by Emily Mullock.

The series features music from the acclaimed Canadian indie-pop band Walk Off The Earth, which wrote and performs the main title theme for the series.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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