SEGA is welcoming new UK partners to its Sonic Boom portfolio in the form of Oceania Trading Limited, PMS International Group and Smith & Brooks
Oceania Trading Limited will launch Sonic Boom headphones and speakers while PMS International Group is set to debut a range of giftware including mugs, pocket money items, key chains, money banks and more.
Smith & Brooks has signed for children and adult’s apparel to supply Sports Direct.
SEGA is also set to launch a new style guide for Sonic Boom next month. The guide provides new character assets from the show, capturing the ‘dynamism and interplay’ between characters.
“These deals come hot on the heels of a fantastic TV launch on Boomerang," said Jason Rice, director of brand licensing for EMEA, SEGA.
"We now look to continue the momentum as the show is rolled out in other markets within EMEA this year”.
The new licensees join a UK licensing programme anchored by master toy partner TOMY.