Sony Consumer Products’ hit TV series Outlander moves into jewellery with Aurora Jewellery

Aurora Jewellery has launched an official Outlander collection of jewellery thanks to its partnership with Sony Consumer Products brokered by WildBrain CPLG. Having been developed over recent months by the experts at Auora, the range is now available in outlets across Scotland.

Steven Cooper, owner of Aurora Jewellery, said: “We were delighted to be approached by WildBrain CPLG and invited to collaborate on an Outlander collection. Our existing range of jewellery and tartans are greatly inspired by the islands’ history and culture, so the Outlander theme was the perfect fit for us. And, since we are also fans of the series, it has been an absolute pleasure to work on the new range.”

Laura Quinn, category manager UK, at WildBrain CPLG, added: “We are so excited to see the Outlander collaboration with Aurora Jewellery launch. Aurora Jewellery has created a wonderful collection, which reflects Scottish style and design beautifully, and is the perfect gift for any Outlander fan.”

The great success of the series is believed to be responsible for the recent surge in visitors to Scotland and also contributing to a boost in the textiles industry. Outlander boasts its very own unique tartan, registered by the Scottish Tartan Authority and owned by Sony Pictures.

The show attracts a worldwide audience and enjoys a very passionate fan base. It follows the story of a time-travelling 20th century doctor Claire Fraser and her 18th century Highlander husband Jamie Fraser.

“We’re thrilled to collaborate with Aurora Jewellery to bring their unique and authentic handcrafted designs to Outlander fans around the world and people who visit Scotland’s many Outlander tourist locations,” said Jamie Stevens, EVP, worldwide consumer products, Sony Pictures Entertainment.

“Our strategy is always to put our fans first and it is important to us to work with licensees who are fans themselves and can champion our brands – and we have found that with the talented team at Aurora Jewellery. Created in the beautiful Orkney Islands, Aurora Jewellery is uniquely suited to offer the Outlander fans product they want. We hope that this program will lead to more amazing products and licensees to come on board.”

The full range of Aurora silver, gold and diamond jewellery is available in their shops: in Albert Street, Kirkwall; Rotterdam Street, Thurso; and Commercial Street, Lerwick. It is also available online at www.aurora-jewellery.co.uk

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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