Sony Creative Products strengthens Pingu global distribution with Sony Music alliance

The Tokyo-based Sony Creative Products, the Japanese licensing team for Pingu has secured a new distribution partnership with Sony Music Entertainment Espana.

The launch was formally announced at Brand Licensing Europe in London and was attended by Mr Hitoshi Hasegawa, president SCP, Mr Takeshi Nakamura, licensing manager, SCP and Sergi Reitag, media content director, SME.

SME will now distribute the recently launched animated series Pingu in the City in a number of European and Latin American territories, handling all Latin American countries excluding Brazil, as well as Spain, Portugal, Italy, Pland, Slovakia, Hungary, Romania, Bulgaria and the Czech Republic.

Pingu in the City has been aired on NHK ETV in Japan since October last year, where it has enjoyed a great success with young audiences. It is held by Sony Creative Products in Japan under license from Mattel.

Meanwhile, SME is best known for managing local music artists in Spain, but has a strong and well-established network for distributing animated programming. In fact, the partnership will build on the reach of the Sony Music Group worldwide, ensuring distribution for the new Pingu series as it extends its reach to new countries.

SCP and SME are also planning to create products and promotions targeting EU markets that bring together SME-managed artists and Pingu. SCP is aiming to extend this business model to future partnerships.

José Maria Barbat, president, Sony Music Entertainment Espana, said: “We at Sony Music Entertainment are thrilled about this new partnership with SOny Creative Products. It means the start of a new business venture in premium content as we share a common ambition to drive the growth of SCP’s entertainment content in Latin American territories.

‘Since we started conversations early this year, we have felt our future together is highly promising. We accept the challenge to expand the Pingu property and we look forward to extending our shared dream in other entertainment projects.”

Takeshi Nakamura, global business group licensing manager, Sony Creative Products, added: “This agreement with SME will provide a marvellous platform to extend the market for a delightful and highly entertaining reimagining of the Pingu story.

“It will also open up opportunities for innovative new business models. We are delighted to be announcing this highly significant partnership with SME at one of Europe’s most important licensing events.” 

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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