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Sony launches new on-demand kids focused POP App for PS4

Sony Pictures Television has partnered with Sony Interactive Entertainment to launch the new on-demand children’s service, POP App to the UK, available through the PS4.

Aimed at kids aged seven to 11, the free app showcases franchises, movies and first-run shows such as Pokémon, Power Rangers and LEGO Nexo Knights, content from the kids networks POP and POP MAX.

The free app is currently available through connected PlayStation 4 devices and can be downloaded from the PlayStation Store.

Ian Durndell, executive vice president, Digital Distribution and Direct-to-Consumer, SPT, said: “At SPT, we are focused on strengthening our direct to consumer businesses and are committed to developing new ways to reach audiences.

“This partnership with our sister company, PlayStation, gives us an exciting opportunity to reach out to more family audiences with some of the UK’s most popular kids content through the PS4 network.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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