Sony Pictures Consumer Products celebrates El Camino with Breaking Bad merch roll out

Sony Pictures Consumer Products is celebrating the launch of the Netflix event, El Camino: A Breaking Bad Movie with the launch of a worldwide Breaking Bad licensing and merchandising programme.

SPCP has enlisted the team best known for the nostalgic interactive experiences Saved by the Max, Good Burger and Peach Pit to bring Breaking Bad to life with the first Breaking Bad Experience.

The launch will look to completely immerse fans in the TV franchise and will include various set recreations from all five seasons, as well as a variety of show-inspired menu items. The Breaking Bad Experience is set to open to the public on Thursday, October 17th in West Hollywood.

“The appetite for Breaking Bad merchandise has never wavered, so we hope that El Camino will delight die-hard Breaking Bad fans and bring a new audience to the franchise as well.” said Jamie Stevens, executive vice president, Sony Pictures Consumer Products.

“SPCP has developed an incredible assortment of modern products in collaboration with our all-star licensees, allowing fans to show their love for Breaking Bad in various forms.”

Meanwhile, fans will be able to quench their thirst with Schraderbräu, the mythical homebrew of Walter White’s DEA Agent brother-in-law, Hank Schrader. Schraderbräu will be available primarily in 22oz. bottles at Craftshack.com, Costco locations in New Mexico, and select California retailers upon launch. The beer is a German-style Marzen with 6.2 per cent alcohol by volume, brewed at California’s Figueroa Mountain Brewing Co., based in Buellton.

Accompanying the launch of El Camino will be a collaboration with K-Swiss to release a limited amount of footwear inspired by the series in partnership with Foot Locker and their limited edition app Project Greenhouse. The first pair will be timed with the release of El Camino and is inspired by the iconic RV in which Walt and Jesse first cooked, while the second drop will take place in 2020 and is inspired by the distinctive yellow hazmat suit worn by the characters.

Elsewhere, the online retailer, Araca has added new and exciting merchandise to the official store leading up to the release of El Camino. Spencer’s will support the Netflix release with a digital marketing program including a themed email blast and posts across all social media platforms.

Additional licensees for Breaking Bad include: The Breaking Bad: Criminal Elements mobile game from FTX will have an in-game update introducing new movie-specific characters and challenges tied to El Camino, apparel collections, featuring t-shirts, sweatshirts, socks and more will launch from Isaac Morris, while USAopoly will release Breaking Bad Monopoly and Trivial Pursuit early next year.

Additional licensing partners, categories and updates for Breaking Bad will continue to be announced throughout the year.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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