Lanard Toys, Cardinal Games and Funko have been named among a roster of new licensing partners for the action-adventure film franchise, Jumanji.
The full announcement has been made this week by Sony Pictures Consumer Products, the merchandising unit of the global entertainment studio, as it prepares for the cinematic release of Jumanji: The Next Level.
Ranging from board game replicas to an assortment of apparel and collectibles, to video games, and more, the global licensing programme has been devised to tap into audiences and franchise fans of all ages.
“We’re excited for our stellar lineup of products, collaborations and experiences that will be supporting the release of Jumanji: The Next Level,” said Jamie Stevens, executive vice president, Sony Pictures Consumer Products.
“Jumanji is a multi-generational franchise, so we’re delighted to provide the film’s passionate fans of all ages with several creative products to extend and embrace the Jumanji experience.”
Fans can encounter the thrill and excitement of an Ultimate Beast Battle with the Jumanji Wild Kingdom Toy Collection from Lanard Toys, featuring some of the world’s most ferocious wild animals.
These all follow the initial launch of the Jumanji inspired video game, developed by Outright Games and titled Jumanji: The Video Game. It features storylines influenced by the new film and is currently available on PC and game consoles, PS4, Xbox One and Nintendo Switch.
Additionally, fans can climb up steep cliffs and free-fall off waterfalls from their cell phones, as SPCP teams up with TabTale for the mobile game Jumanji: Epic Run. The freemium game will be available on both iOS and Android this December.
In addition to toys and collectibles, Bioworld and Fifth Sun have joined the licensee team to support Jumanji with an array of fashion items that include t-shirts, sportswear, sleepwear and tote bags. Products will be featured at Box Lunch and online at Walmart and Amazon.
Additional official licensees for Jumanji include Funko who has developed an Alan Parrish Pop vinyl figure, a Jumanji board game replica from The Noble Collections, a Jumanji escape room from 60out, and international licensees Whitehouse Leisure International, Bensons Trading and Park Agencies.