Sony Pictures Consumer Products has detailed a comprehensive line-up of products and partners for the two-time Emmy nominated series Cobra Kai, just as the show prepared to enter a new dojo on August 28 when the first two seasons land on Netflix.
Spanning gaming, apparel, accessories, collectable toys, publishing, costumes, home goods, and more, select products are now available in the US, with additional products being released throughout the year and into 2021. The range will be found across major retailers including Amazon, Box Lunch, FYE, GameStop, Hot Topic, Spencer’s, and Walmart.
“We are super excited to bring the first two seasons of Cobra Kai to Netflix’s massive, global audience, with a third season on its way in 2021. We are taking the show beyond the screen and into the hands of consumers through a variety of merchandise offerings, and we are honored to have such a fantastic roster of licensees to help make that happen,” said Jamie Stevens, EVP, Worldwide Consumer Products, Sony Pictures Entertainment.
“With even more help from our showrunners themselves who make sure we are staying true to the DNA of Cobra Kai, we’re confident that fans everywhere will be proud to show ‘no mercy’ for their fandom by sporting these epic show-themed products.”
This year, Cobra Kai is getting the gaming treatment with a new mobile game published by Boss Team Games coming this autumn, along with a new console game from Gamemill called Cobra Kai: The Karate Kid Saga Continues, which launches October 27.
Bioworld has apparel including sleepwear, headwear, hoisery and accessories available now, while Contenders Clothing has launched its boxer briefs, hats, shirts, sweatshirts, and tanks. Funko’s action figures, phone accessories, backpacks, keychains, belts and buckles and hats are out now, as is the first in the comic book series from IDW Publishing.
NECA has launched a line of collectables, Party City has a Johnny Lawrence adult costume, and Spirit Halloween has a variety of adult costumes themed Daniel LaRusso and Johnny Lawrence. Surreal Entertainment has water bottles, stickers, duffle bags, wrist and headbands, while Teespring has apparel and accessories.
The Araca Group has the official Cobra Kai store featuring apparel, home decor, and accessories, while Trends International has a line of posters to collect.
Sony Pictures Consumer Products is also taking Cobra Kai beyond the US with the following international licensee collaborations: Caprice apparel (Australia, New Zealand) and Ecell Global phone and tablet accessories (France, Germany, Ireland, Italy, Spain, and the UK).