Sony Pictures Consumer Products has detailed a globe-spanning consumer products roster inspired by the popular Amazon Prime Video series, The Boys, ahead of the show’s second season premiere this week. Included in the roster is a selection of apparel, accessories, collectable toys, costumes, novelty and home goods.
The initial wave of products is being sold on its home platform on the Vought International themed storefront on Amazon. Select products are now available on Amazon with additional products being released throughout the year and in 2021.
On top of this, Amazon X-Ray is offering a one-of-a-kind, interactive shopping experience for fans by giving them the opportunity to purchase products they see during the second season and on the new weekly after-show “Prime Rewind: Inside the Boys.” Using web, mobile or Fire TV, fans will be able to spot exclusive t-shirts and plush that they can take home for themselves.
“The Boys has an unconventional yet captivating story line around superheroes that you can’t find anywhere else, and we are extremely proud of the success the show has received so far. With season two coming up and season three greenlit already, we’ve been working fast and furiously to bring fans around the world products they can use to express their true fandom,” said Jamie Stevens, EVP, worldwide consumer products, Sony Pictures Entertainment.
“We are thrilled by the support and seamless collaboration of all our licensees to help deliver products across various categories and allow fans to support the show in many ways. With the unique in-viewing shopping experience that Amazon is offering, we are sure that the opportunity presents even more meaningful purchases for fans.”
Funko kicks off the licensee line-up, alongside Jazwares who is developing a line of plush based directly on product seen in the series. Mad Engine has launched a collection of apparel and accessories on to Hot Topic, Spencer’s and FYE, while Ripple Junction apparel is themed on Vought International, The Seven, and The Boys. The line includes men’s and women’s t-shirts, baseball t-shirts, sweatshirts, pullover hoodies and tank tops.
Meanwhile, Spirit Halloween will feature adult costumes themed to Starlight, Homelander, and The Deep, while Universal Publishing has launched a 2021 wall calendar on Amazon.
Additional licensees for 2020 include: Culturefly accessories and Just Funky drinkware, home and novelty goods and Trends International posters. NECA is also releasing highly-detailed, fully poseable, 7” Homelander and Starlight action figures that come in premium packaging; the leading collectibles maker is working on a special product for consumers as well around the fan-favorite character Laser Baby from the first season of The Boys.
The excitement continues in 2021 with licensee Good Smile’s vinyl action figures.
Sony Pictures Consumer Products is also going beyond the US with a slew of international licensee collaborations, including: Cotton Division apparel, accessories and home goods across France, EMP Merchandising with apparel, accessories, bags and footwear across Europe, Good Speed, Inc with apparel, accessories, and novelty in Japan.
These are joined by Grupo Erik Editores with a range of posters, prints, calendars, and novelty in Andora, France, Portugal, and Spain, Pyramid Posters in Europe and the Middle East, and Ripple Junction with apparel in Germany and the UK. Finally, Sprd.Net AG has launched a range of apparel and bags in Austria, France, Germany, Switzerland, and the UK.