Sony Pictures Television has teamed with 21st Century Spirits to launch a limited edition line of Breaking Bad-inspired vodka.
Three special edition bottles of Heisenberg by Blue Ice, each boasting distinct graphics and iconic quotes from the show, are due to hit shelves in early summer 2015.
“The Dude had his White Russians, the Blues Brothers had their Night Train and now Heisenberg has his very own Blue Ice Vodka,” said Vince Gilligan, executive producer and creator of Breaking Bad.
“I’m counting on our fans to use it in the creation of a great many delicious cocktails. I’m getting thirsty just thinking about it.”
Blue Ice Vodka uses continuous column distillation, combined with a patented five-stage filtration process making it among the purest products in the marketplace. It picked up a gold medal at the 2014 San Francisco Spirits Competition and 94 points from the Beverage Testing Institute.