WildBrain CPLG has secured a new partnership with the premium Dutch footwear brand, Floris Van Bommel to launch a spring/summer capsule collection inspired by the arcade game, Space Invaders.
Not content with taking over the arcade scene of the ’80s, the brand’s newest partnership will see it collaborate on three different pairs of adult trainers, each featuring the game’s recognisable colours of black, white, and green.
The designs in the Floris Van Bommel tie-up will feature Invader graphics and figurines.
The range launches in the Netherlands, Belgium and Luxembourg this month at Floris Van Bommel’s stores and website, as well as at local department stores. The trainers will be available for men and women and priced at €219,95.
Matt Tobia, senior sales manager at WildBrain CPLG Benelux, said: “We’re seeing significant growth in the popularity of retro gaming brands, with fans being drawn to iconic designs and nostalgic appeal. Floris Van Bommel has done a fantastic job at translating Space Invaders’ iconic futuristic design into a sleek, fresh and on-trend sneaker for the modern consumer.”
Space Invaders is one of the most iconic arcade games of all time and features a simple gameplay where the player uses a laser canon that moves from left to right to defeat alien “Invaders”. The game’s futuristic design is considered one of the most iconic pop culture images of the ’70s and ’80s.
The deal was brokered by WildBrain CPLG’s Benelux team on behalf of Square Enix.