Spacetoon to develop consumer product programme for YouTube’s The Moshaya Family across MENA

Spacetoon, one of the MENA region’s largest family content providers, has signed a new partnership with The Moshaya Family – the top rated family friendly content creator in the Arab world – to roll out a consumer products and digital media programme that will encompass a new animated series.

Through the agreement, Spacetoon will work to transform the hit YouTube channel into a lifestyle franchise across a variety of consumer products including toys, animation series, video games, and FMCG specially designed to targeting and entertain kids and families.

In developing the consumer products programme for the channel, Spacetoon will introduce the franchise to the toy industry for the first time. The official announcement coincides with the unveiling of a new brand identity for The Moshaya Family, including a new logo reflective of the connection the family has established with its fan base across MENA.

The new brand identity is considered to be the first action towards building a strong brand positioning in the market for The Moshaya Family. As a result, this will pave the way for companies which look for partnership opportunities to boost their businesses through products for children and families.

Ahmad Weiss, commercial director of Spacetoon, said: “This is truly one of the most exciting partnerships that we have ever involved with. We’re so thrilled to be collaborating with the pioneer in the family content creation in the region to provide new experiences for kids and families throughout a variety of consumer products.

“Being in the family entertainment industry for over 20 years has made us closer to the consumers especially parents in a way that helps us win their trust. This couldn’t have been done without the massive support of our global and local partners.”

Muhammed Moshaya, the founder of The Moshaya Family YouTube channel, added: “We are so thrilled for this opportunity with Spacetoon. We have always been interested in enlarging our work throughout in many fields such as toys and licensing, but it was difficult to find the right partner. Now with this alliance we are so excited to finally see the results coming to light.”

Spacetoon has already partnered with Toy Pro, a Dubai-based company specialised in toy distribution and licensing, to launch the first toy line for The Moshaya Family brand in the markets alongside working on wide range of consumer products.

 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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