Spin Master and Simba Dickie Group have been appointed master toy licensees across the US, Canada and Europe for Masha and the Bear, respectively.
The new partnerships will see both firms launch a comprehensive line of toys, plush, play-sets, puzzles and more.
Spin Master will serve as the master toy licensee for the award winning children’s series, adding to the company’s roster of pre-school toys.
"Masha and the Bear’s standout style and humour have made it a transcultural hit and we are thrilled to bring this fan-favourite franchise into the Spin Master family, “ said Adam Beder, executive vice president of global licensing for Spin Master.
Meanwhile, Simba Dickie Group has joined as the master toy partner for Masha and the Bear across Europe and will deliver a range of plush toys, soft dolls, building bricks and more in the second half of 2015.
“Masha and the Bear fits very well in our strategy and we are convinced that together with the Masha team, we will build up the brand to successfully leverage its full power,” added Michael Sieber, CEO and owner of Simba Dickie group.
Vladimir Gorbulya, head of licensing and vice president of Animaccord Corp, the team behind Masha and the Bear, concluded: “We are very excited about supporting the synergy of Masha’s worldwide popularity with such strong partners.
“There is lots of work ahead of us, but we are confident that we will turn this into great and successful partnerships.”