Spin Master launches toy and game recycling scheme with TerraCycle in the US and Australia

The global toy company, Spin Master has partnered with the international recycling organisation, TerraCycle to launch its own toys and games recycling scheme across the US and Australia.

Through the Spin Master Recycling Programme, consumers will now be able to send in Spin Master toys and games to TerraCycle to be recycled for free. Consumers will simply have to sign up to the TerraCycle programme page and post their used toys using the prepaid shipping label provided.

Once collected, the Spin Master toys will be cleaned and melted into hard plastic that can be remolded to make new recycled products, such as park benches and picnic tables.

“As a global company that creates innovative toys and games that inspire magical play experiences, we recognize the need to help preserve our environment for the benefit of the children we entertain today and for generations to come,” said Tammy Smitham, Spin Master’s VP of communications and corporate citizenship. “Our program with TerraCycle gives our well-loved toys a reimagined future while also reducing our impact on the environment.”

TerraCycle CEO and founder, Tom Szaky, added: “The Spin Master Recycling Program is a perfect chance to engage the next generation through sustainability in a fun and approachable way.

“This program makes it easy to show your children that recycling and the environment don’t have to be relegated to the classroom – kids can grow into responsible environmental citizens with every toy they outgrow and recycle with their parent’s help.”

In addition to diverting waste from landfills, Spin Master has made other environmental commitments including streamlining manufacturing processes to prioritize recovery and recycling, alongside goals to reduce plastic packaging and offset self-generated carbon emissions annually.

More information on Spin Master’s CSR Strategy and initiatives aimed at protecting the environment are available at https://www.spinmaster.com/en-US/corporate/corporate-social-responsibility.

The Spin Master Recycling Program is open to any interested individual, school, office, or community organization in the United States. For more information on TerraCycle’s recycling programs, visit www.terracycle.com. All Spin Master toys and games are eligible with the exception of the Kinetic Sand brand.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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