Spin Master magics up new Wizarding World partnership with Warner Bros. Consumer Products

Spin Master has entered into a global licensing agreement with Warner Bros. Consumer Products to become its new toy licensee for the Wizarding World franchise. Under the partnership, the Toronto-based toy maker will develop Wizarding World products based on the Harry Potter and Fantastic Beasts franchises.

The range will span dolls, figurines and accessories, play-sets, select vehicles, games, feature plush and role play and dress up categories. The first products are expected to launch next autumn.

“Spin Master is all about creating magical experiences for kids through innovative toys, entertainment and digital platforms,” said John Blaney, Spin Master’s senior vice president, licensing.

“We are thrilled to expand on our existing relationship with Warner Bros. Consumer Products and can’t wait to unveil our innovative toys, inspired by the stories and characters from the Harry Potter and Fantastic Beasts movies, for kids and fans of all ages around the world.”

Robert Oberschelp, SVP, global brand product, WBCP, added: “The Wizarding World is a fan favorite and we are excited to be growing our relationship with Spin Master who will bring innovation to the merchandise within the franchise for the constantly growing, worldwide fan community.”

Spin Master continues to build a strong and diversified portfolio of evergreen licensee brands, receiving recognition for its leadership by Kidscreen, who named Spin Master number one in licensing on the 2019 Hot 50 Companies ranking, repeating the company’s first place finish for licensing in 2018. Spin Master is also nominated in the same category for 2020.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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