Spin Master renews deal with Warner Bros for DC-inspired toy lines

Spin Master announced today that it has renewed its global licensing agreement with Warner Bros Consumer Products (WBCP) and DC for the iconic Batman franchise and other DC Super Heroes.

Spin Master first joined forces with WBCP in 2018 as the toy licensee for DC in the action figure, playset, roleplay and vehicle categories for the period of 2019-2022. The company has now extended the relationship for a four-year term, beginning in 2023 through to 2026.

“It’s been an honour to work with Warner Bros Consumer Products on this heroic and innovative line of action figures, vehicles and playsets, bringing the adventures and stories of Batman, DC Super Heroes and Super-Villains into fans’ homes around the world,” says Chris Beardall, Spin Master’s President, Toys, and Chief Commercial Officer. “The timing of this renewal is perfect as we head into a blockbuster year for DC, with its incredible slate of feature films hitting the big screen in 2022 coinciding with custom toy collections for each. Our innovative approach to toy design combined with our meticulous attention to detail has helped to achieve record-setting sales for Spin Master’s DC toy line.”

“DC is one of the most iconic brands in the world, and we’re excited to continue our partnership with Spin Master to bring the characters and stories to life through inspired toy collections,” adds Sam Bushy, Senior Vice President and General Manager North America and head of e-commerce for WBCP.

Warner Bros Pictures’ The Batman opens in cinemas on March 4, 2022, and Spin Master’s The Batman toy line-up is available at major toy retailers now.

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About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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