Global toy firm Spin Master has named CPLG as its licensing representative for its popular toy brand Hatchimals.
Under the new deal, CPLG will look after the licensing opportunities for the toy franchise across the UK, France, Germany, Benelux, Italy, Iberia, Central and Eastern Europe and the Nordics.
CPLG will be building on the existing success of the Hatchimals brand with plans to hatch new and creative licensed products across all markets.
As part of the new partnership, the licensing agent wil be focused on expanding this toy phenomenon into new product categories including apparel, home, stationery, food and health and beauty. Working closely with Spin Master, CPLG aims to bring consumers deeper into the universe of Hatchimals and some of its species, including Pengualas and Draggles.
“We are thrilled to be working with Spin Master to represent Hatchimals, a truly magical toy,” said Peter Byrne, CEO, CPLG.
“We look forward to launching new creative product ranges across all target categories, opening new retail distribution for the brand and increasing retail presence for all species and characters living in Hatchtopia.”
Ben Gadbois, president and COO, Spin Master, added: “We have seen a tremendous response to Hatchimals and are thrilled to be working with CPLG to help bring the magic of Hatchimals to life across new product categories in Europe.
“This deal, in addition to our other plans for Hatchimals in 2017, will build the brand and fuel children’s imaginations for years to come.”
Following its launch in October last year, Hatchimals has become a global hit and was marked a top toy by many retailers, as well as receiving the prestigious Innovative Toy of the Year award from the Toy Industry Association of America and the Toy of the Year award at the UK Toy Industry Awards.