Spin Master has wrestled the DC license from the clutches of Mattel having signed a three year global licensing agreement with Warner Bros Consumer Products.
Beginning in spring 2020, Spin Master will be a new toy licensee for the super hero franchise that spans the likes of Batman, Superman and the recently released film adaptation of Aquaman.
The deal, one which was revealed late in December adding to a reportedly dulled Christmas period for the global toymaker Mattel, covers the boys’ action category, remote control and robotic vehicles as well as water toys and games and puzzles.
“Partnering with an iconic brand like DC is a major milestone for Spin Master and is part of our strategy to invest in successful licenses to further grow and diversify our business,” said Ben Gadbois, Spin Master’s global president and COO.
“Children everywhere have been entertained and inspired by DC Super Heroes and Super Villains for more than 80 years and we are honoured to be a part of that storytelling and imagined play.
“We are looking forward to bringing Spin Master’s renowned innovation to the toy line and to sharing more details about this exciting partnership in the new year.”