Home / Entertainment / Spin Master wrestles DC license from Mattel in Warner Bros CP deal
Beginning in spring 2020, Spin Master will be a new toy licensee for the super hero franchise that spans the likes of Batman, Superman and the recently released film adaptation of Aquaman.

Spin Master wrestles DC license from Mattel in Warner Bros CP deal

Spin Master has wrestled the DC license from the clutches of Mattel having signed a three year global licensing agreement with Warner Bros Consumer Products.

Beginning in spring 2020, Spin Master will be a new toy licensee for the super hero franchise that spans the likes of Batman, Superman and the recently released film adaptation of Aquaman.

The deal, one which was revealed late in December adding to a reportedly dulled Christmas period for the global toymaker Mattel, covers the boys’ action category, remote control and robotic vehicles as well as water toys and games and puzzles.

“Partnering with an iconic brand like DC is a major milestone for Spin Master and is part of our strategy to invest in successful licenses to further grow and diversify our business,” said Ben Gadbois, Spin Master’s global president and COO.

“Children everywhere have been entertained and inspired by DC Super Heroes and Super Villains for more than 80 years and we are honoured to be a part of that storytelling and imagined play.

“We are looking forward to bringing Spin Master’s renowned innovation to the toy line and to sharing more details about this exciting partnership in the new year.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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