Spin Master’s GUND named first licensing partner for Netflix’s Hilda

The globally renowned plush manufacturer, GUND has been named the first licensing partner for the hit new animated Netflix adventure TV series, Hilda.

Owned by the global children’s entertainment company, Spin Master, GUND will develop a line of plush, accessories and giftwares. The range will hit shelves in the US in early 2020, before rolling out to additional markets.

Produced and owned by Silvergate Media, Hilda launched to great acclaim on Netflix in September last year. The series saw success at the 2019 Annie Awards where it was crowned Best Animated TV Production for Children, as well as awards for Character Animation and Writing for an Animated TV/Broadcast Production.

Co-produced by Silvergate Media and Mercury Films, Hilda is now available in 130 countries on Netflix’s global platform and Silvergate is currently lining up FTA broadcasters for the show.

Aimed at kids aged six to 11 years, the series features the voice talents of Game of Thrones’ Bella Ramsey in the title role of Hilda and a theme song by Grimes. The series debuted on Netflix in September and secured a second season commission within a month of launch.

It follows the adventures of a fearless blue-haired girl as she travels from her home in a vast magical wilderness full of elves and giants, to the bustling city of Trolberg, where she meets new friends and mysterious creatures. With her bold adventurous spirit and a vividly imagined world, Hilda is sure to delight fans of the original comic and find new audiences around the world.

“We are thrilled to be working with GUND, with its rich heritage and commitment to high quality, to kick off our global licensing adventure,” said Waheed Alli, CEO at Silvergate Media. “Hilda could not be in better hands.”

"We’re huge fans of Hilda and admire the magical connection she has created with adults and children,” said Ronnen Harary, co-founder, chairman and co-CEO of Spin Master.

“GUND has been bringing beloved characters to life in plush form to hug, hold and play with for more than a century and we’re honoured to be able to bring Hilda from the screen to playrooms globally.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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