Genius Brands International is taking its portfolio of animated shows or toddlers and tweens to Latin America.
Spiral International will be responsible for launching GBI’s popular children’s entertainment content across the region, including the likes of Baby Genius, Secret Millionaire’s Club and Thomas Edison’s Secret Lab.
Director Zasha Robles will spearhead the introduction, under the supervision of GBI’s senior vice president of global content sales, Andrew Berman.
“Latin America is a top priority for GBI’s international expansion and we believe our content with a purpose, which is developed with localization in mind, will fill a vital niche in the Latin American marketplace overall,” said Berman.
“Zasha’s knowledge of the local, regional and national media platforms throughout Latin America, as well as his vast experience and long-standing relationships with broadcasters, cable networks, digital and other new media resources will be extremely beneficial in guiding our selection of local and regional partners.”
Robles added: “I am extremely excited to be representing Genius Brands and its innovative, multiplatform content in Latin America.”