SpongeBob is trading in his square pants for denim to the support the charity.

SpongeBob dons denim in aid of Jeans for Genes Day

Jeans for Genes Day has announced that Nickelodeon’s SpongeBob SquarePants will be its character ambassador to celebrate the 20th anniversary of the charity.

For the second consecutive year, SpongeBob will be swapping his brown shorts for a denim number to encourage people to sign up and help raise funds in support of this year’s Jeans for Genes campaign.

To celebrate the partnership, exclusive keyrings featuring SpongeBob and his friends sporting denim have been created to help raise money for children with genetic disorders.

This year, schools are able to sell the keyrings for £2 each in a branded fundraising box, on a sale-or-return basis.

Each box contains a mixture of SpongeBob SquarePants, Patrick Star, Sandy Cheeks and Gary the Snail all wearing their jeans for Jeans for Genes Day.

Boxes can be ordered from the charity by emailing saleorreturn@jeansforgenesday.org or calling 020 7199 3300.

“SpongeBob SquarePants is one of our favourite ambassadors, we are delighted to have him on board for a second year,” said Laura Pattison, campaign director at Jeans for Genes.

"SpongeBob plays a vital role encouraging schools across the UK to don their denims and raise all-important funds for the vital care and support for children born with genetic disorders.”

Tina McCann, managing director, Nickelodeon UK & Ireland added: “We’re so pleased that SpongeBob SquarePants is once again able to help raise money and awareness for such a worthwhile cause, as well as helping to celebrate such a monumental anniversary for Jeans for Genes Day.”

Jeans for Genes Day takes place on September 18th 2015.

To visit the Jeans for Genes Day website, click here.

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