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SpongeBob returns to the catwalk with Dutch designer Marlou Breuls

SpongeBob has once again done a turn on the catwalk, having starred in new couture collection created by the Dutch designer, Marlou Breuls.

The collection debuted at Amsterdam Fashion Week on Friday, March 8th following a collaboration with Viacom Nickelodeon Consumer Products that was brokered by CPLG.

Called The Icon Collection, the range celebrates the 20th anniversary of SpongeBob SquarePants and consists of eight looks that are inspired by the iconic characters from the hit Nickelodeon series.

Marlou Breuls has translated eight characters in to 3D avant garde silhouettes.

Breuls, said: “It is very special to create an avant garde collection for the 20th anniversary of SpongeBob SquarePants in my own handwriting. In this way, commerce and art come together, making this collaboration with Nickelodeon especially unique.”

Branda Draaisma, general manager, CPLG Benelux, added: “We are delighted to be working with Marlou to celebrate SpongeBob’s 20 year history. Marlou has created her own revolutionary take on the iconic characters and translated them into a fun and unique collection while staying true to each character’s distinct look and feel.” 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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