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Sportswear brand Kappa enters Esports arena with Vexed Gaming clothing deal

Vexed Gaming has signed a strategic partnership with Kappa Sportswear to provide tournament and casual wear to one of the UK’s leading Esports organisations.

The term ‘kappa’ may be known in the gaming world as a slang term to define a sarcastic statement, but Kappa is one of the most recognised clothing brands in the world.

The new partnership with Vexed Gaming marks Kappa’s official entry into the Esports market.

“The Esports and gaming community is full of passionate individuals who strive for personal excellence – something we at Kappa embrace in all we do,” said Joe Pilato, sports marketing executive at Kappa UK. “These attributes are inherent to Vexed Gaming and we are delighted the make our official entry into Esports by supporting the aspirations and motivations of such a dynamic, motivated and talented organisation.”

Vexed Gaming, established in 2015, is one of the UK’s leading Esports organisations, fielding teams in CSGO, Fortnite, Hearthstone and Apex Legends.

Along with a range of awards and domestic and international tournament victories, the organisation set up the UK’s first dedicated team training facility; established the UK’s first Varsity programme, helping bridge the gap between traditional education and Esports; and has undertaken the UK’s only collaboration with a professional football team, Leeds United.

“Kappa’s entry into the Esports arena is a marked step for the community and the industry,” said Mark Weller, chief gaming officer at Vexed Gaming. “Kappa’s iconic brand and individual styling is ideally pitched for gamers worldwide. We are thrilled that, of all the teams in the world, Kappa has selected Vexed Gaming to show their support of Esports teams and engage with the wider gaming community.”

The new range of Kappa/Vexed team wear and branded leisure wear will be unveiled and available for purchase in September.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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