Spotlight Licensing secures slate of new deals for Boo The World’s Cutest Dog across the US

Spotlight Licensing and Brand Management has secured three new licensing deals for the global social media celebrity, Boo The World’s Cutest Dog.

LiLiPi Brand has been granted the rights to feature Boo’s image on its Lifelike Photographic Pillows and Square Décor Pillows in a range of sizes, while Pacific Trading will create Decorative Tabletop Resin Figurines in Boo’s likeness.

Completing the trio of new deals, Paper Blast has been granted rights to create Customised Party Banners, Invitations and Selfie Frames featuring Boo images. Elsewhere, CSS Paper Magic has renewed its licensing deal for Boo Boxed Classroom Valentines Gift Sets and ACCO has extended its Boo license to include 2020 and 2021 calendars.

“Seeing Boo makes people happy and we love working with licensees who know how to channel that positive feeling into fun, friendly products,” said Spotlight Licensing and Brand Management’s president, Carole Postal.

Boo The World’s Cutest Dog is an internet sensation with over 17 million Facebook likes and 617,000 followers on Instagram. Boo is the star of a series of books, best selling plush from Gund and has featured on Good Morning America, CNN and QVC.

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