Sprayground partners with Hershey’s for sweet fashion collab

Sprayground, the streetwear brand known for its artistically designed backpacks, accessories and apparel, is teaming up with America’s number one chocolate brand, Hershey’s, to create a mouthwatering crossover set to delight those who have a sweet tooth for chocolate and an eye for fashion.

Known for collaborations with notable celebrities and companies, including Marvel, Nickelodeon, Star Wars, Spike Lee and Shaquille O’Neal, Sprayground will be introducing a hyper-realistic backpack that features an augmented-reality Hershey’s chocolate bar, featuring the iconic Hershey’s chocolate bar “pips”, as well as Sprayground’s iconic shark bite that fans know and love.

Sprayground has integrated functionality into the backpack design with designated partitions for USB sticks, wires, cables and a laptop, a velour pouch  and zippered compartments.

Founder and Creative Director of Sprayground, David BenDavid, says: “The Sprayground and Hershey’s collection is the perfect pairing of style and sweetness. Bringing our iconic brands to life beyond the chocolate shop and into the world of streetwear is an exciting way to connect with our fashion-forward customers who like to think outside of the box!”

“Expanding Hershey’s beyond the candy aisle and into fashion creates a unique opportunity to connect chocolate lovers and fashion seekers nationwide,” adds Ernie Savo, Senior Director, Licensing, The Hershey Company. “Partnering with David and the team at Sprayground to create a mouthwatering, almost edible Hershey’s backpack confirms that this will be a must-have accessory of the summer.”

The collection will be available from April 15 at www.sprayground.com and exclusive U.S. stores nationwide, including Hershey’s Chocolate World.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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