Spread Group expands its partnership with Warner Bros for new licenses and markets

Spread Group – the firm formerly known as Spreadshirt – has expanded its partnership with Warner Bros to bring 14 of its brands including Harry Potter, Batman, and Friends, to new target markets in the UK, US, Canada, and Australia.

The latest development is an extension of a European partnership that has existed between Spread Group and Warner Bros since 2012. Over the past eight years, Spread Group has developed more than 1,700 designs with popular Warner Bros. heroes and symbols across Germany, the Netherlands, France, Sweden, Denmark, and Finland.

The Warner Bros. brands are among some of the best-sellers on these European Spreadshirt marketplaces.

“We are excited about the opportunity to use our know-how to launch into new markets and to strategically develop our partnership with Warner Bros. In doing so, we will cover design, marketing and production, to the web presence on our Spreadshirt marketplace, as well as on Amazon and eBay – according to our 360-degree approach,” said Ann-Katrin Hager, head of licensing Europe of Spread Group.

The licensing deal will make Warner Bros. will one of Spread Group’s largest partners. It will offer over 1,000 Warner designs on the Spreadshirt marketplaces in the UK, USA, Canada and Australia as well as 1,500 item positions on Amazon.com.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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