Spread Group has appointed Sven Burscher as its new Head of Licensing, in a move that highlights the expansion of its licensing business. Burscher will be responsible for Spread Group’s entire licensing portfolio, with a special focus on international marketing strategies. He moves from a longtime partner of Spread Group, the WildBrain CPLG agency.

As Brand & Retail Director, Sven Burscher most recently led the development of WildBrain CPLG’s e-commerce business. He played a key role in the licensing agency being named “Agency of the Year” at the International Licensing Awards in 2020. After earning his degree in business administration, he made his start in the licensing industry in 2014 and quickly rose to become the main contact for major rights holders, such as Peanuts, Universal, Hello Kitty and Sesame Workshop.

Over the past four years at WildBrain CPLG, he has overseen the expansion of the agency’s licensing portfolio both in bricks-and-mortar retail, with clients such as Lidl and Puma, and in e-commerce with Spread Group. Effective immediately, he is now responsible for the company’s current roster of approximately 190 licensing properties worldwide, including Warner Bros. Entertainment, Zag, Sesame Workshop, Kiddinx and Sony Music.

“My goal is to further strengthen Licensing as a strategic business area and to form new collaborations with international best-in-class partners,” says Sven. “Furthermore, I would like to increase the visibility of the range of our licensing topics and exchange ideas directly with our licensors. This includes, for example, increased representation at the top licensing trade shows. I’m very excited about these new challenges at Spread Group.”